Analysis of 2012 Presidential Campaign Adverstising Research Paper

Analysis of 2012 Presidential Campaign Adverstising - Research Paper ExampleThe 2012 political environs was a tense 1 with Obama and Romney trying to cay the other as the wrong man for the American presidency. While Obama centre on his track record which was pretty impressive to show the American elector that he was the best candidate for the job, he used Romneys Wall Street record and social function in the 2008 world recession to throw mud unto his opponent . His position was a delicate one since, though he had managed to see to the elimination of most of Americas problems, he had thrown his expanse into its greatest debt ever. It was a delicate balancing of power that required him to convince the American voter that even with the huge debt he had created for the country he needed more money to alleviate most of the population from the problems it faced in its daily roles. His campaign adverts therefore focused on his track record and promise for better eld ahead.On the oth er hand, Mitt Romney had a harder task before him in terms of convincing the American voter that he could not only come forthdo Obama but he could change the leadership of the country and give the average American a chance to make wealth for themselves. His campaign adverts thus focused on the business part of America and Obamas weaknesses. The adverts by Romneys squad thus took every word that Obama uttered and used it against the then incumbent president. The two candidates campaign adverts thus had different themes but their central sum was the bettering of Americans life . 3. Obamas Adverts Always The advert by Obamas campaign team dubbed Always has the candidate in question clarifying a statement he had said earlier on that if someone had make a business, it wasnt from their sole efforts but from the support of other Americans who worked hard to see to their dreams. Romneys team had interpreted that to mean that every American who owned a business had no right to it. The f aithfulness was that Obamas words meant that the American dream can only be realized by the symmetry and oneness of purpose that the citizens have always shown. It portrayed him as a candidate whose aim for the American multitude was a hardworking and prosperous nation characterized by hard work and looking out for one another4. Firms This is an advert aimed at Romneys record on Wall Street as far as his private equity firm and wealth are concerned. Romney had not revealed his wealth and thus the campaign aimed to paint him as an enemy of the people who had personal aims as opposed to Obamas open and candid nature. The advert allege that Romney had hidden wealth in Bermuda, Switzerland and the Cayman Islands. He was also accused of having sent jobs to India when he was a governor for Massachusetts. These hidden properties are allegedly meant to reduce the amount of tax the American government gets from them. The voter therefore has the notion that Romney is the enemy and not the f riend since while they pay taxes he hides his treasure in another country and sends jobs overseas while the citizens he