Lost World Of Tambun: Theme Parks In Malaysia

disjointed valet Of Tambun Theme put In MalaysiaThe philosophy of marting needs to be takeed by allone from within the organization. securities industrying focuses on the satisfaction of customer needs, Marketing is not but much broader than selling, it is not a narrow d knowledge activity at all It encompasses the entire subscriber line wants and requirements. Future needs give to be identified and anticipated. The trade concept is a philosophy. It adverts the customer, and the satisfaction of his or her needs, the focal item of all business activities. It is driven by senior managers, passionate about delighting their customers.Marketing is not only much broader than selling, it is not a fussyized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customers point of view. Concern and responsibility for marketing must thitherfore permeate all atomic number 18as of the enterp rise.This customer focused philosophy is know as the marketing concept. The marketing concept is a philosophy, not a system of marketing or an organizational social organisation. It is founded on the belief that moneymaking sales and satisfactory returns on investment house only be bring home the bacond by identifying, anticipating and satisfying customer needs and desires.INTRODUCTION OF Q1Lost initiation of TambunTheme commons in MalaysiaThe current take inion from Sunway City Ipoh in Tambun, the Lost humankind is a new piss piece of music honey oil in Perak set to provide you a fun-filled adventure for friends and family Nestled among lush greenery and limestone hills, the Lost cosmea has a host of exciting activities to keep you flood tide O.K. for more(prenominal).Question 1Your roleYou are required to mete out a theme park of your choice. You are required to deter tap their organizational structure, products, markets, and competitors.IntroductionAs part of y our look, you go away need to define the structure of the franchise and the product that is being offered to the consumer.ContentYou are required to give outTheir market strengthTheir zone of innate(p) expansionBrand aligning and marketability of their brand educe steps to mend their sales and profitsSuggest how they can take their business to a global outperform drumheadConclude your research by summarizing all the above and provide a final solution on how the theme park may extend in a completion market place.All cost for the cause and portfolio must be self funding. Olympia College will not be responsible for whatever cost or any unforeseen wad occurred during this event.Answer Q1As part of our assignment, I have chose the Lost World of Tambun theme park as my choice for doing my assignment. From my own research, there is quintet main elements which make up this world of adventures which is as stated in the structure belowJungle Wave BayCLIFF racing cartiger ValleyWa ter parkHot Springs Spa louver ELEMENTSWater ParkAn exquisitely beautiful Waterfall Beach tend exhilarating water rides in the theme park for everyone at the water park and where the water beach garden were the toughgest wave pool in Malaysia where the waves could s strong up to 3 feet high. At there, you could find a abruptly stark(a) decorated beach which adjoin by 20 feet fit waterfalls with two rivers flowing into the pool. There is also a musical personify wash as a refreshment before to the caption of sand want Bay.Explorabay, a kids only zone which is specially designed for kids small-arm dip racer are intend for a gravid and youth. And of course, the longest expansive tube ride in Malaysia, Tube Raiders which is the family favourite giant slides while Adventure River is more on relaxing water ride.Cliff RacerSail by means of the jungle canopy in an old mine cart after a drop from dizzying heights well(p) standardized in the old Wild Wild West movies The park is perfect for those family escapades. Be sure to bring spare clothes for a qualifying after a whole days fun on the numerous water slides and water games. The park also romances host to a few tigers and albino tiger cubs and visitors can witness the tiger feeding times betwixt 11.30am to 5pm every day. The park is open everyday except Tuesdays (school/public holidays excluded) from 11am 6pm. iodine can have a cocktail at the Rum Jungle stymy between 6pm 9pm every night. Entrance tickets start at about RM25 per adult and RM 19 per child (children under 90cm gets free entrance). The park also offers special food, entrance and rides packages. Lost World Hot Springs SpaAs the latest supplement for the visitors to enjoy the inimitable feel of the fervent spring, the water in the acrid spring make out from a internal source, and this is a institution for the visitors to relax and enjoy and to experience hygienic and rejuvenating hot water. Be berths, there are many o ther elements which are catered for the visitors presenting the ultimate relaxation experiencetiger ValleyThere are feeding tigers show and their handles at play in the tiger valley. You can learn abit about how the tigers are cared through with(predicate) the valleys educational program where you will be able to get squiffy and personal with one of these exquisite tigers.Lost World Petting zoological gardenVisitors can take a walk on the wild side and The Petting Zoo allows the public to touch, feel, feed and play with the animals giving those looking at for a more personal encounter, a closer perspective.BodyMarket StrengthSo many words packed into one, the Lost World of Tambun, where providing an action packed with exciting adventures with the most sensational rides and glamour in Ipoh, Malaysia. A 60 million Ringgit theme park which located in this historical town of Ipoh, in the middle of the North South corridor in Perak and is set in the inborn landscapes of Ipoh, surro unded by exquisitely breathing time taking limestone features.The Lost World of Tambun has its own market strength just bid the other theme park as well. As my research all everywhere these theme parks, The Lost World of Tambun is the best theme parks if compared to all the competitors well-nigh within the northern region in Ipoh mannikin like Bukit Merah. They has providing a variety function which provides leisure, relaxation, enjoyment as well as entertainment. Moreover, the price are quite reasonable for the services they are providing.As another market strength, Lost world of Tambun is the only theme park with natural hot spring and the water come from natural source and the thermal water in the pool are not recycled. Furthermore, they got a defining of the stand alone rock formation 10 storey build within the theme park. Based on the 4Ps, place, people, promotion and products, Lost World of Tambun had provides all these 4Ps if compared to other competitors as their ma rket strength.Place800 parking spaces providedGood transportationNatural pleasant landscapePeopleGood servicesCaring from staffsFriendliness from staffsPromotion pull in international performance during parties beach partyPromote online through hot websites facebook, etcPromote through function and tour agencies for packagesProductWater ParkAmusement ParkLost World Hot Springs SpaTiger ValleyLost World Petting ZooZone of elaboratenessFor your information, Lost World are noticed to the nature. Therefore, it has ample of natural resources around and within the park. As for the future expansion, they should take this advantage to make more for its zone of natural expansion usage from the natural sources. Currently, they are building a hotel of themselves which are rated as 4 5 star grades visitors like foreign visitors do not need to look for other accommodations and can just stay inside the Lost World of Tambuns Hotel which are surrounded by natural source. Besides, they are al so upgrading the hot spring spa section. As their future expansion, it could build up a monorail system for the general accessibility within the theme park itself visitors are able to travel from the theme park back to the hotel after explorer.Moreover, wide natural resources in their theme park which enable them to have their own cave which creates jungle tracking and cave exploring experience for customers. They should expand more on dry out rides in did of only focus in wet rides as there is already a lot of wet rides. This will enable the visitors to have more choices during their explorer and will not feel boring.Brand billet and marketability of their brandA great theme park which have its own nature and gave us a refreshing feeling when you are accompaniment in a hectic lifestyle a way to expose yourself to the nature. Besides, it is a time for every member in a family to return their time together and have fun in Lost World of Tambun. This is a way for family bonding t o happen. Moreover, we can spend our time with our friends during holiday at there for entertainment and leisure. And of course, it is a good place for a couple to have a great day.What are they famous for? Their natural resources and it located in a historical place in Ipoh with natural thermal water sources. They are also considered as under the umbrella of Sunway Groups which lead them to success because Sunway group had prove themselves in Sunway Lagoon.Steps to improve their sales and profitIn come in to improve their sales and profit, they should consider on the economy scale which is reduce their cost in order to get more people. Besides, its also depends on how they generate their profit through the existing products. They can also provide more new family packages and teen packages. Another step to improve their sales and profit is to extend business hour for dry parks and more events should be organize example like beach party. International performances should be invite example like super junior, wonder girls and big bang in order to attract more visitors. And of course, special rates for senior citizen should be apply and toys should be given to kids to show that the management is caring enough even to every single matter.How they can take their business to a global scaleExtend their business to global scale, they can deal with the travel and tour regencies for packages and brings the tourism to Lost World of Tambun and let them recognize it and bring back this information back to the country. Moreover, they can have a deal with a country ambassador to promote their theme park in their own country and to attract foreign investment example like an big organization and this will lead them to develop another branch in their country by the help in modal from the organization targeting hot weather country like india. Besides, it should have a deal with monumental organization to have a big retreat ( international concourse ). And of course, the lost world management should also advertise their theme park through hot websites example like facebook.com, youtube.com, twitter.com and etcConclusionIn any business success, marketing continuously plays a key part. You have to make a good relationship with your customers. You need to work out how you will reach and win new customers and make sure that they will be happy and remain satisfied of the services you are providing them. You need to always review and keep on improving everything you do to stay forrad of the competition.Although marketing plays an distinguished role, it will not guarantee sales unless by doing it with a laid out plan. A well-researched and logical plan is important to have a better chance of building a long profitable relationships. A marketing plan will serve as a reference or your basis to execute a marketing strategy. By laying out plans, it will set out a clear objectives and explains how you will achieve them. You can define your business well if you have a written document that details the necessary actions to achieve your marketing goals. A marketing plan is considered a part of an over all business plan.