Toyota’s marketing strategy & practice

The total market capitalization is $507B. In terms of legal injury performance, TATA Inc has shown the most impressive percentage change. They recorded a 2.2% increase magic spell Daimterchryster showed a 0.25% increase. Honda co lagged behind the list of top performers with 0.13%. The humiliatedest performers were get over Co, Chicago, Toyota and Gen Motors with performance changes of 2.3%, 0.9%, 0.13% and 0.12% respectively.There has been a decline in the industrial gear wheel levels. This is because the firms argon using less of debt than equity itself to finance its operations. However at that place is an improvement in the industrial Net Profit Margin Ratio. This skunk be attributed to favourable fiscal legislations, sound production and marketing strategies and scientific advancement that has led to low manufacturing and selling be.There has been a frightening growth in market capitalization. Assuming that the market price per handle was at a constant level, such gro wth would be attributed by a positive investor reaction/ confidence in the sector.KEY COMPETITORSHonda forces Tata motor company Ford motor company Daimlerchrysler Inc The automobile motor exertion has been experiencing a fast growth. The decline in the average industrial adapt ratio sends positive signals to potential investors since it suggests low financial risk. The firms would too be able to borrow more from external sources without adversely affecting their liquidity. horrifying improvements on profit may however cast new entrants into the patience thus diluting the market powers/ shares of the incumbents.MARKETING MIXPRODUCT MIXToyota plc industrys a wide range of vehicle brands. These include Hilux, Prius, RAV 4, Avents, Amazon among early(a)s. The company also specializes in the manufacture and bargain of robots and heavy self propelling machines worry tractors. They also offer consultation services on motor manufacture and design. Toyota sells its products to th e US, Europe and Africa.PROMOTIONToyota uses a vast range of marketing strategies to market its go along of products. These include the internet (website), radio and television. Others include magazines, billboards and also through flip-flop exhibitions usually held at its points of sale. Public relations is also adopted by the company for instance through press releases and conferences. It also accomplishes this by sponsoring of clubs and other associations who use the companys logo in their sportswears.The company also indulges in sales promotions where vehicles are freely offered with a view to attract more customers in the long- term.PRICEIn order to arrive at the price at which to offer for sale for its products, Toyota considers quite a matter of significant factors. These are-The cost and availability of materials needed in the manufacturing process. ram be for all the staff i.e. production, assembly, marketing and top directors. Distribution costs i.e. costs associated with the final delivery of goods/ products to their customers. To avoid understanding their manufacturing costs, overheads are cloaked and allocated into the cost units. And using a given mark-up normally determined by the management, the price is determined.The company also does price discrimination as a marketing strategy. prices vary depending on the financial capability of the respective customers. Price also varies with seasons with high prices being charged during the boom period and low prices during the recessionary economic conditions. Price also varies depending on the mode of stipend whether cash or hire purchase.PLACEMENT/ DISTRIBUTIONThe companys headquarters are based in the UK. It has many distribution centers worldwide. This is burning(prenominal) for Toyota as it enables their products closer to the customers. The Companys employee workforce approximates 3700.The team comprises of extremely competent staff who are both motivated and committed to the doing of t he overall objectives of the firm. The firm has a sufficient mechanism of processing customers orders as and when required, at times online. Inventory is properly managed by keeping optimum inventory levels. This maintains both the ordering and holding costs at a minimum.INTERNAL MARKET STRATEGYThe host coarse for the firm to enter shall be France. France is well known for the manufacture and sale of highly merchandised Peugeot cars through prostate specific antigen Peugeot inc.It is rich in technology and decorous a partner with a company from such a estate would give Toyota economies of scale advantages. The country enjoys a central location and would perform as the most appropriate distribution center.MODE OF ENTRYToyota shall liase with PSA Peugeot through strategic partnership. This would be the most ideal because profits and losses would be shared at an agreed proportion between the cardinal partner companies. Partnership also gives the company(s) taxation advantages sin ce dividends would not be subjected to taxation.Partnerships are also easy to initiate compared to other modes that are characterized by change legal procedures and conformation with International Financial Reporting Standards.With partnership, it is easy to control as many new entrants in the long run so long as they are limited to 20.REFERENCEhttp//biz.yahoo.com/ic put down also Reed Supermarkets a New Wave of Competitors