Nando`S Marketing Mix Essay

1.1(1) The be varience writing is a angle of diping of anyowable expenses comp ared with the actual expenses incurred. (2) The actual unit monetary value is the cost of producing a single overlaps or unit measure of takings or serving. The budget unit cost is a plan or forecast, of a single unit measure of output or do. The consequence is that the cost of goods and utilitys is more expensive. (3) The cost variable report keister assist you to select the right cost by giving you the list of all the expenses and allowing you to choose which expenses to cut that whitethorn be less important. e.g the cost varience report may have electricity bill, goods and office refreshments. The list may help you decide which cost should be cut, in this case it would or so likely be the office refreshments. 1.2(1) the company is menstruationly running at a loss R3000.00 loss. (2) Cash paid for operations costs (3) The stock runs a lot on operations so it needs a lot of financing on that department. (4) Inventory is the raw material and products held in stock by a company in anticipation of future(a) sales. (5) The difference between the cash flow statement and the income statement is that, the earn in the income statement is non the same as cash. Some of the items bring to the profit have not yet been turned to cash and cannot be used to pay short-term debt. The cash-flow statement indicates whether the company is could pay all its debts for the year. It shows whether the company has enough cash flowing in to cover the require outflow. 1.3(1) Cash paid for inventory Cash paid for other operations-Cash paid for restitution-Cash paid for exchange(2) Postpone spending. Spending is postponed to many date in the future when the need to cut costs is not as urgent. Plug leaks. One of the tasks of the first-line managers is to find out where expenses are leaking through and through the controls, and consequently plug them up.Question 2Product or service, that is , the product being developed and produced or the service being offered. In evolution the product/service strategy the organization should consider the following (1) The weft of service/product and the scope of the product/service range. If it is possible for an insurance company to offer a range of products in a limited category. (2) The feature of the product/service, such as name, style, size, colour and functionality.(3) The packaging of the product. promotion serves two purposes, namely promoting and protecting the product. Packaging design can provide to growthd sales and is a vital part of the marketing strategy. (4) The stigmatisation of the product. Branding refers to the use of a brand name, term, symbol or design to distinguish the product from all other products. (5) Which products will be secured or manufactured by the organization. (6) Service(s) to be offered to the customers and at what price. Price disciplineting and set strategy.the price that a customer pays for a product or service should be comparable to the value of the customer or the benefits received by the customer from using the product or service.(1) Price settingThe service of the product provider decides on the most appropriate price for the service/product. The price must cover the total cost plus or so profit margin. (2) Pricing strategyApart from taking cost into attachment when determining the price, you should also consider the market characteristics and the organisations current marketing strategy. These set strategies are found in the business environment and take the factors following into consideration Penetration pricing. Services or products are priced below the usual long-term market price in society to gain market acceptance more rapidly or to increase be market share. -Skimming pricing.Prices of services or products are initially set at higher levels for a limited period of time and then reduced to more competitive levels. -Follow-the-pricing-leader. T he price is set by a particular competitor are used as the guidelines for setting a price for a service or product. -Variable pricing. Even thore a constant price is advised, this pricing system allows you to offer price concessions selected customers for a revolution of reasons. Flexible strategy. This takes into consideration special market conditions and competitors pricing practices.Promotion strategyto promote the organization and its services, the organization has to communicate with the existing customers and the potential customers. The purpose of marketing communication is as follows (1) To inform the customers close to the service and products (2) To persuade the customers to make use of such services and purchase the products or services. (3) To remind the customers to continue purchasing the products or services. The promotion commix consists of 5 elements(1) advertising is paid-for communication related to the service, product or nous in different forms of media, n amely the print nedia, piano tuner, television, and outdoor billboards. (2) Personal selling is the oral presentation of information about a service, product or idea to one or more potential customers. (3) Publicity is deliver communication to influence consumers through the publicity media such as the press, radio and television. (4) Sales promotion complements the advertisng, personal selling and publicity to transmit the pass on to the potential consumers through the use of handouts, free samples and promotional gifts. (5) In guide marketing communication is aimed directly at the target market to call down a response. Question 31)2) Gannt charts are used to display the stick out master schedule and detailed task schedules. It can only be drawn up after work breakdown structure compendium has been completed as the work packages are used for the scheduling.